Office of Admission launches new, mobile-enabled website

By Office of Admission on Jan. 6, 2017, 9:50 a.m.

Princeton University's Office of Admission launched a new interactive website on Jan. 5, providing prospective students and others with engaging and useful information about the quality and affordability of a Princeton education.

The mobile-enabled platform offers an intuitive and user-friendly experience for prospective students seeking to learn more about Princeton's academics and financial aid program, as well as clear and concise instructions for students applying to the University. Student life is presented through ambient video, which offers a vivid account of Princeton's liberal arts education, including research, faculty support, student-sponsored activities and the residential college community. Bold infographics provide statistical information in an accessible format.

The website was designed and developed by Bluecadet, an Emmy Award-winning digital agency in Philadelphia.

"Our goal was to design a visually dynamic website that conveys important information about Princeton in an approachable manner," said Janet Lavin Rapelye, dean of admission. "We believe this website showcases Princeton in a fresh, innovative style that is welcoming to all, especially our core audience of high school students and their families."

Other audiences for the website include high school counselors and community-based organizations that offer guidance to students in underserved communities. The launch comes at the start of the new recruiting cycle.

In 2016, the Admission website received visitors from more than 180 countries, and approximately 25 percent of all visitors accessed the website via mobile device. A selection of the website's content is available in Spanish, and the website's student-led virtual tour, produced by YouVisit, is available in English, Korean, Mandarin and Spanish.

Some design elements on the website were inspired by the Office of Admission's new Viewbook, its signature print publication. The Viewbook was redesigned with the Office of Communications in August 2016 similarly to showcase the Princeton experience in an engaging and welcoming manner.

Related Stories

Virtual tour lets viewers around the globe explore Princeton's campus .

Princeton University has launched an interactive virtual tour that allows visitors from around the world to explore the campus remotely. The tour is available in four languages (English, Korean, Mandarin and Spanish) and comprises 23 stops highlighting iconic buildings, academic centers, and student and recreational facilities.

In an extraordinary year, Princeton offers admission to 1,498 students for the Class of 2025 .

Students admitted to the incoming Class of 2025 include 22% who will be first-generation college students and 68% of U.S. citizens or permanent residents self-identified as people of color. 

University launches new Web site .

New space provides welcome to prospective students .

Prospective students and their families now can begin their introduction to the Princeton campus in one of the University's most distinctive buildings. The Admission Office has established a reception area for prospective students on the second floor of Clio Hall, which is one of the two marble buildings south of Cannon Green that are modeled after Greek temples. The new space, which opened Monday, Oct. 3, can accommodate more than 90 people.

Harvard, Princeton, U.Va. admissions teams take accessibility message on the road .

Next week, Harvard, Princeton and U.Va. will reprise and extend last year's successful joint admissions recruiting tour, again spotlighting the measures that make their institutions accessible for all academically qualified students, especially those from families with modest incomes. The admissions teams will recruit at 27 sites, up from 19 last year, extending their efforts to areas of the southwestern United States in addition to the regions visited last year — the Southeast, Midwest, West Coast and Northeast.

Office of Admission to assume oversight of Orange Key .

To help position the Orange Key Guide Service to share information with campus visitors about new initiatives taking shape at Princeton University, administrative responsibility for the guide service will move to the Office of Admission this month.

Princeton is pleased to offer admission to 1,823 students for Class of 2024 .

Students admitted to the incoming Class of 2024 include 17% who will be first-generation college students and 61% of U.S. citizens or permanent residents self-identified as people of color.