Web Exclusives:
Under the Ivy
a column by Jane Martin paw@princeton.edu
April 21, 2004:
Beer
jacket jaunt
For seniors, now and then, the coverall says it all
Spring at Princeton has long been heralded not by the robin red-breast
but by the orange and black of the beer jacket. Fifteen years ago
they were worn by seniors a bit sheepishly, as we took pride in
the glory of their tradition but winced at their sheer dorkiness.
Through the years, though, they were worn with more genuine good
cheer, as symbols of seniority, literally, and the rights accorded
therein. Seniors in their beer suits (until the post-War years,
they were entire costumes of overalls, jackets, and occasionally
hats) could sit on the Mather sun dial, among other privileges.
According to the Princeton Companion, the suits got their start
in 1912, when seniors “while quaffing beer and carving their
initials on the tables of the old Nassau Inn, noticed that the foam
from their steins sometimes spotted their clothes.” They found
that overalls and jackets, commonly worn by working men, kept their
outfits pristine, and the next year the entire Class of 1913 donned
white coveralls.
The Princetoniana web site (www.alumni.princeton.edu/~ptoniana/projects.asp)
says that the first design on a jacket appeared in 1918. It was
simple: a beer mug inscribed with the year 1918, and a head of foam.
The insignias would quickly become more elaborate, however, and
within 10 years the logo became a primary identifier of the senior
class, summing up the experiences of its college years. In the late
1920s and ‘30s Prohibition and the Depression were common
themes; 1938’s emblem, for a class headed to war, showed a
dismayed tiger behind an eight ball — and from another perspective,
the eight was centered in the sight of a gun.
This musing on beer jackets was inspired by a picture and description
of the Class of 1942’s insignia, one of the more involved
and ingenious designs in beer jacket history. It was drawn by Henry
Toll ’42, whose work I first encountered when editing a PAW
article on the Class of 1942 during the war. Toll had a distinctive,
angular, almost art deco-like style; his tigers look more like today’s
harsh Japanese graphics than the cuddly cubs of late 20th-century
Princeton years. When Toll’s beer jacket design appeared,
Francis Broderick ’43 disparaged it in his May 1, 1942 On
the Campus column disparagingly – “a poorly-executed
mélange of the class’s interests” — but
gave an excellent key to its many details. The logo featured, he
wrote, “portraits of President Roosevelt, smoking a cigarette
from a holder twice the size of his head, Churchill, munching a
cigar as if it were his lunch, and Stalin, just looking idly off
into space. There is a Tiger with a gun in one hand, indicating
what the class holds in store for the Axis, which is portrayed by
an ax (fasces) in the Tiger’s other hand. The ax and the gun
form, almost inevitably, V-for-Victory. Down at the left, the Rising
Sun is peering out of an oyster shell (Pearl Harbor). The top half
of the shell was designed in the form of a football with 150s written
on it to indicate the lightweight championship of last Fall. A winged
book commemorates the 17 seniors who have already been graduated
as a result of their own private accelerations. A Bulldog with four
patched bruises recalls that 1942 saw the Elis defeated in four
straight football seasons.” Whew.
Although I have seen the design once or twice before, I could
never have identified every item and its significance; even with
Mr. Broderick’s crib sheet, it took me a long time to find
Stalin (I believe he is at the very top, facing upward). And Mr.
Broderick even failed to mention the black storms of war and the
lightning bolts reading “42” above the Tiger’s
head.
Over the decades the jacket designs became less involved, more
“stylish and free form,” as the Princetoniana site puts
it. Our own class of ’89 jacket, which I’ll haul out
for my 15th reunion next month, simply has a Tiger climbing over
the back of the ill-cut white jacket. However dorky, at Princeton,
you just can’t fight tradition.
Jane Martin 89 is PAW's former editor-in-chief. You can
reach her at paw@princeton.edu
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